April 2011
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Say Hello to Our 2011 Festival Identity...
One of our challenges is to create a festival identity for our kick-off edition. The brief was to create a sense of ‘mood’ that encompass all the values that the festival stands for, and has to be fresh, playful, artsy and premiere without being corporate. It had to be pervasive and recognizable, without being in-your-face. In short, task was to create a brand that didn’t look or feel like a...
