Hello! Kicking off this year, 2-3 December 2011 - Jakarta International SAY! Festival Village of Music & Art (SAY!Festville) - is a two-day outdoor cultural initiative that brings spectacular experience with a totally new look and approach to space. We showcase and support some of the best emerging talent, giving festival goers access to the headliners and edgy hottest rising stars in music, performance art, film, fashion, culinary, underground art and more.Tumblr (3.0; @sayfestville)http://sayfestville.tumblr.com/<p><p class="MsoNormal"><span>One of our challenges is to create a festival identity for our kick-off edition.<span>  </span>The brief was to create a sense of ‘mood’ that </span><span>encompass all the values that the festival stands for, and has to be fresh, playful, artsy and premiere without being corporate. It had to be pervasive and recognizable, without being in-your-face. In short, task was to create a brand that didn’t look or feel like a brand. We think our creative team delivers on this very challenge *wink</span></p> <p class="MsoNormal"><span>Now, say hello to our 2011 brand identity, we are super excited! Can’t wait to go out there and make things happen.. </span></p> <span><img src="http://media.tumblr.com/tumblr_ljbz3ymXI41qhvmu1.png"/><br/></span></p>http://sayfestville.tumblr.com/post/4438858079http://sayfestville.tumblr.com/post/4438858079Fri, 08 Apr 2011 07:17:33 -0400brandingfestivalmusicart